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Juice Jennings made his HWA debut on Heartland Cup weekend, it was there that he caught the eye of manager Danny O'Brien... O'Brien recruited Juice to aid him in his war with The Noble Bloods. But that was a war O'Brien would ultimately lose, forcing the manager out of the HWA... Juice would break Sid Fabulous' long running Norwood winning streak at HWA Road To Destiny 2011... Juice was made an honorary Heat Seeker for one night, when he substituted for Kaden Assad and teamed with "The Butcher" Jeremy Madrox against The Noble Bloods at HWA Out For Justice 2011.